average attendees per webinar
ON24 reported an 11% year-over-year increase in average audience size.
Source: ON24 2026 Webinar BenchmarksWEBINAR REFERENCE DATA
Webinar statistics and benchmarks for 2026.
A current, source-led reference for teams planning webinars, measuring attendance, and making the most of each event.
Last updated August 13, 2026. Figures reflect the latest named source and data year shown with each statistic.
What the latest webinar data says.
Webinar performance is shaped by audience, format, promotion, and the job the event needs to do. These benchmarks are useful reference points, not universal targets. Compare like with like: a product demo, customer training, and a large thought-leadership event will not behave the same way.
Every number below links to its original publisher. Where a source measures platform activity, the page says so.
ATTENDANCE, ENGAGEMENT, AND PURPOSE
13 webinar statistics to reference.
Use the stable links on each statistic when sharing a specific benchmark.
year-over-year growth in average attendees
The ON24 benchmark compares average attendees in 2025 with the prior year.
Source: ON24 2026 Webinar Benchmarksregistration-to-attendee conversion
This is ON24's total conversion benchmark for its 2025 webinar data.
Source: ON24 2026 Webinar Benchmarksaverage webinar engagement time
The benchmark measures the time the average attendee stayed engaged with a webinar.
Source: ON24 2026 Webinar Benchmarksof attendees watched on demand
Live and on-demand behavior can overlap when a person watches in more than one format.
Source: ON24 2026 Webinar Benchmarksyear-over-year lift in CTA conversions per webinar
ON24 reported this increase in calls-to-action completed during webinar programs.
Source: ON24 2026 Webinar Benchmarksinteractions generated by the average webinar
ON24 counts engagement actions such as questions, poll responses, downloads, and other in-session activity.
Source: ON24 2026 Webinar Benchmarkswebinar sessions analyzed
Livestorm's 2025 dataset spans webinars run across its platform.
Source: Livestorm 2026 Webinar Benchmark Reportregistrations analyzed
The Livestorm dataset recorded 7,062,572 registrations during 2025.
Source: Livestorm 2026 Webinar Benchmark Reportorganizations represented
This is the number of organizations in Livestorm's platform dataset.
Source: Livestorm 2026 Webinar Benchmark Reportnamed pipeline generation a top webinar goal
Livestorm surveyed 853 go-to-market professionals in December 2025.
Source: Livestorm 2026 Webinar Benchmark Reportnamed brand awareness a top webinar goal
The survey shows brand building and pipeline work are closely tied priorities.
Source: Livestorm 2026 Webinar Benchmark Reportnamed customer expansion a top webinar goal
The survey included professionals in marketing, communications, leadership, sales, growth, tech, and product roles.
Source: Livestorm 2026 Webinar Benchmark ReportPUT THE NUMBERS IN CONTEXT
Attendance is only the start.
Plan for live and later viewing. On-demand viewing has become part of the webinar experience, so make the recording, follow-up, and next action clear before the event begins.
Give people a reason to participate. Engagement time and interaction benchmarks point to the value of questions, polls, resources, and a clear prompt at the right moment.
Measure the job the webinar was meant to do. A successful customer session may strengthen adoption, while a product event may create conversations for the sales team. The best benchmark supports that specific outcome.
METHODOLOGY AND SOURCES
How to use this page.
This page collects figures from the original publishers' latest publicly available webinar benchmark reports as of August 13, 2026. The sources use different datasets and methods, so figures should not be combined as though they came from one study.
ON24 2026 Webinar Benchmarks
2025 platform data, reported 2026. Global webinar benchmarks based on ON24 platform activity.
Read the original sourceLivestorm 2026 Webinar Benchmark Report
2025 platform data and December 2025 survey. 33,786 sessions from 3,199 organizations, plus a survey of 853 go-to-market professionals.
Read the original sourceCite this page
AONMeetings. “Webinar Statistics and Benchmarks for 2026.” Updated August 13, 2026. https://aonmeetings.com/webinar-statistics
For a specific figure, link to the statistic's stable anchor, such as registration-to-attendee conversion.
RUN THE EVENT YOUR DATA DESERVES
Bring the plan, the room, and the follow-up together.
Host browser-based webinars with registration, live engagement, recordings, and room to grow when the audience gets bigger.